Don't let a $500 lawsuit turn into a $15,000 settlement
ADA lawsuits targeting websites are rising fast, small businesses are the #1 target. Professional litigants scan for violations and send demand letters with $5K–$20K settlement asks. Most owners have no idea they're exposed until the letter arrives.
ADA web accessibility lawsuits increased 325% between 2017 and 2023
Over 4,600 federal ADA web accessibility lawsuits were filed in 2023 alone. Small businesses in retail, food service, healthcare, and professional services are the most frequently targeted. The average demand letter requests $5,000–$20,000 in settlement. Most businesses settle because fighting is more expensive.
What it is
Web accessibility compliance means your website can be used by everyone, including people with disabilities
The Americans with Disabilities Act applies to your website. Courts across the United States have consistently ruled that business websites are "places of public accommodation" subject to ADA requirements, meaning they must be accessible to people with visual, auditory, motor, and cognitive disabilities.
The standard US courts reference is WCAG 2.1 Level AA, the Web Content Accessibility Guidelines published by the W3C. These guidelines cover keyboard navigation, screen reader compatibility, color contrast ratios, text alternatives for images, form labeling, and dozens of other technical requirements.
Accessibility overlays, those pop-up widgets that claim to make your site "instantly compliant", don't actually work and have been explicitly called out as inadequate by courts. Real compliance means building accessibility into the code itself, not patching it on top.
Screen reader compatibility
Full ARIA labeling, semantic HTML, and proper document structure so screen reader users experience your content as intended.
Complete keyboard navigation
Every action on your site can be performed using only a keyboard, no mouse required. Focus indicators are always visible.
Serves 26% of Americans
1 in 4 American adults lives with a disability. Accessibility isn't just legal protection, it's access to a massive market.
WCAG 2.1 AA, the legal standard
The specific standard US courts recognize and enforce. Not Level A (minimum), not Level AAA (highest), the exact standard that protects you legally.
Why it matters
This is not a hypothetical risk, businesses like yours are being sued right now
Serial litigants use automated scanning tools to identify non-compliant websites at scale, then send demand letters to hundreds of businesses at a time. Your business does not need to have done anything malicious to be targeted.
ADA web accessibility lawsuits have increased every single year since 2017. The trend is not reversing.
The typical demand letter from a serial ADA litigant requests between $5,000 and $20,000 in settlement. Most businesses pay because fighting costs more.
Over 61 million American adults live with some form of disability. Inaccessible websites are excluding a massive potential customer base.
How we do it differently
We build accessibility into the code, not on top of it
Accessibility overlays don't work. Courts have said so. Automated widget solutions create the illusion of compliance while leaving real violations in place. Real compliance means hand-coded, semantically correct, technically sound markup, which is exactly how we build every site.
Full WCAG 2.1 AA compliance audit
We audit your current site against all WCAG 2.1 AA success criteria, keyboard operability, perceivable content, understandable interfaces, and robust code.
Semantic HTML from the ground up
Proper heading hierarchy, landmark regions, list structures, and button vs. link usage. Screen readers depend on semantic markup to convey your content correctly.
ARIA labeling and landmark navigation
Every interactive element, form field, image, and dynamic component receives proper ARIA labels and roles so assistive technology can interpret them correctly.
Keyboard navigation and focus management
Every action on the site is reachable via keyboard, with clearly visible focus indicators. Tab order follows the visual reading flow. No keyboard traps.
Color contrast verification
Every text element is tested against WCAG contrast ratio requirements. We use real testing tools, not visual judgment, to ensure every text/background combination passes.
Ongoing compliance monitoring
Accessibility can break when content is updated. We monitor for violations and address them as part of ongoing site management, not a one-time fix.
What's included
Full WCAG 2.1 AA compliance, built into the code
- Full WCAG 2.1 AA compliance audit
- Semantic HTML and proper document structure
- ARIA labeling for all interactive elements
- Complete keyboard navigation support
- Visible focus indicators throughout
- Screen reader compatibility testing
- Color contrast ratio verification
- Text alternatives for all non-text content
- Accessible form design and error handling
- Video captions and audio descriptions (where applicable)
- Skip navigation link implementation
- Accessibility statement page
Courts have rejected overlay-based defenses
In multiple cases, judges have explicitly ruled that accessibility overlay widgets do not constitute compliance with the ADA.
Overlays don't fix the underlying code
The accessibility violations in your HTML still exist, the overlay just tries to patch over them. This is not a legally defensible position.
Screen reader users often disable overlays
Many users of assistive technology disable overlay widgets because they interfere with their existing tools. The people you're trying to serve often turn them off.
Real compliance requires real code
The only legally and technically defensible approach is properly written, semantically correct HTML with genuine accessibility built in from the start.
Related services
Often paired with ADA compliance
Don't wait for a demand letter
Protect your business before a lawsuit arrives
If your new website doesn't generate at least 1 new lead within 90 days, we'll refund you in full. No fine print.